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BMW looks to mobile ads and sponsored content to push 6 series – Luxury Daily

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August 27, 2015

BMW 6 Series

BMW 6 Series

Anya Hindmarch to cause traffic diversion in Selfridges’ parking garage
British accessories label Anya Hindmarch is taking the next exit ramp to department store Selfridges to promote its fall/winter 2015 collection this September.
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Zegna pushes shopping as sport in fall/winter campaign
Italian menswear label Ermenegildo Zegna is continuing to build its “tailoring meets sportswear” philosophy with a shoppable video unveiling the fall/winter 2015 Z Zegna collection.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Longchamp uses realistic settings to connect with consumers
French apparel and accessories label Longchamp is bringing its products into daily life with a new campaign highlighting its footwear and ready-to-wear collection.
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Hermès inspires around wallpaper with virtual trials
French leather goods brand Hermès is prompting consumer experimentation with its array of wallpaper options through an interactive online feature.
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Little Emperors discounts travel amid affluents’ financial uncertainties
With consumer confidence still on uncertain ground, affluent individuals are exploring avenues that will provide exclusive experiences, but at a fraction of the cost.
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BMW looks to mobile ads and sponsored content to push 6 series
German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.
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Lack of WiFi on selling floor is a serious concern: report
Retailers are missing out on opportunities to connect mobile with bricks-and-mortar by leaving out WiFi within store locations, with less than 50 percent having wireless Internet available on the selling floor, according to a report from RSR.
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Neiman Marcus, National Dog Day, XOJet and Four Seasons – Live news
Luxury Daily’s live news from Aug. 26 – Neiman Marcus expands visual search to provide instant gratification to consumers; Brands pay homage to man’s best friend with National Dog Day efforts; XOJet exceeds profit expectations through multifaceted marketing; Four Seasons Boston brings back loyal guests with holiday tea event.
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Market turmoil, Versace, Jaguar and London real estate – News briefs
Today in luxury marketing – Luxury shoppers in London seem unfazed by market free fall; Versace to award management stock as IPO plan remains on track; Jaguar touts F-Pace’s driving dynamics; Emerging market turbulence to hit luxury London property.
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Brands and publishers must tap the changing Hispanic market
Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.
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