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BMW journeys to the unknown via Periscope – Luxury Daily

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October 29, 2015

BMW X1

BMW X1

Capture consumers’ hearts along with their minds
LONDON – With a Google search just a click away, transparency and reputation are more important than ever, according to the co-founder of Positive Luxury at Luxury Interactive Europe 2015 on Oct. 28.
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Reaching a new market does not mean abandoning heritage
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
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Marketers must continue to view brand through consumers’ eyes
LONDON – In a perfect world, all of a brand’s marketing activities, including its digital initiatives, would fall under a unified team, according to panelists at Luxury Interactive Europe 2015 on Oct. 28.
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Offline trumps online when establishing a brand’s name
LONDON – Despite the emphasis on digital, traditional marketing still has its place in the luxury world, according to an executive from Watchfinder & Co. at Luxury Interactive Europe on Oct. 28.
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If the product is right, luxury is a matter of positioning
LONDON – When a company wants to establish itself as a luxury brand, sometimes everything but the product needs to be changed, according to a Glenfiddich executive at Luxury Interactive Europe 2015 on Oct. 28.
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BMW journeys to the unknown via Periscope
German automaker BMW is using mobile streaming application Periscope to “choose your own destination.”
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What maturing smartphone market? Apple sells 48M iPhones
With Apple selling 22 percent more iPhones during its most recent quarter, driving a 36 percent increase in iPhone revenues, the company’s glory days appear to be far from over.
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Starwood, Anya Hindmarch, Lanvin and Gucci – Live news
Luxury Daily’s live news from Oct. 28 – Rumors of Chinese purchase drive Starwood stock prices up; Anya Hindmarch makes Middle Eastern retail a priority; Alber Elbaz departs from Lanvin; Gucci’s new motifs retold to show modernity.
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Kiton, Chanel, Luxottica and Lexus – News briefs
Click here to read the entire article on Luxury DailyToday in luxury marketing – Kiton seeks to build women’s collection; Karl takes cruise to Cuba; Luxottica not “smug” despite record growth; High-tech Lexus LF-FC luxury concept runs on hydrogen, contains a hologram.
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Balanced marketing campaigns grow ROI
Marketing agencies too often fill your head with catchy one-liners. They say “Content is King” to sell you a blog or a landing page. They say “You need social media” to sell you a social management package.
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