55pc of affluents deem luxury prices unjustified by product value
Quality tops attributes such as craftsmanship and service as the number one defining attribute affluent consumers use to discern a good’s luxury status, according to new research by the Luxury Institute.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Miami Art Week draws luxury participants courting creative crowd
Loewe and Audemars Piguet are among the luxury brands showcasing their artistic sides during Miami Art Week.
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Taj, Shangri-La rewards merge, but remain separate entities
Asian hospitality brands Taj Hotels Resorts and Palaces and Shangri-La Hotels and Resorts have banded together to integrate their rewards programs, offering a full-bodied loyalty program to compete with similar contemporaries.
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BMW interactive ads equip viewers with more information
German automaker BMW is at the start of what could be a dramatic shift in the television advertising industry by allowing users to interact through their remote controls.
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Online, mobile sales outpaced traditional retail this Black Friday: report
While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.
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John Hardy, China, Moët and St. Regis – Live news
Luxury Daily’s live news from Dec. 1 – John Hardy transports New York shoppers to Bali with multi-sensory flagship design; China institutes additional 10pc tax on super luxury automobiles; Moët inspires women to reach potential via social nominations; St. Regis San Francisco sold to Qatari investment fund.
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Luxury’s new name, Neiman Marcus, Hermès and Mercedes – News briefs
Today in luxury marketing – Luxury isn’t dead—it just has a new name; The man who brought Paris to Dallas; When the strap is as recognizable as the watch; Mercedes-Benz all but locks down US luxury sales win for 2016.
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Inviting nominations for the 2016 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Why social media and user-generated content are set to dominate email and Web
What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.
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What customers want from their mobile marketing experience
Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.
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Most powerful luxury branding strategy? Customer-facing retail sales staff
Luxury brands are focused on high-tech smoke-and-mirrors to create even more dazzling and awe-inspiring impressions of their brands that flash up on the screen of consumers’ computers, tablets and mobile phones.
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