David Yurman details timepieces in Look Closer campaign
Jeweler David Yurman is focusing on intricate details behind two of its signature timepieces as part of a “Look Closer” campaign that spans print and Internet marketing.
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Cole Haan tackles multichannel marketing through Subway Stories campaign
High-end fashion label Cole Haan used a 360-degree marketing strategy for its spring/summer Subway Stories campaign that uses social media, banner, mail, out-of-home and mobile advertising.
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BMW hits mobile video stride through Hulu Plus advertising
German automaker BMW is upping its mobile marketing through a variety of video advertisements on Hulu Plus’ mobile application for the iPhone.
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Mobile Commerce Daily’s Mobile Commerce Outlook 2012
The mobile commerce landscape evolved tremendously in 2011, with retailers and brands increasingly using mobile to drive online and in-store sales. Although this will continue to be a common practice in 2012, retailers will likely place a larger focus on driving mobile sales.
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Bentley, Givenchy, the future of fashion and Facebook – News briefs
Today in luxury marketing – Bentley previews luxury performance SUV with EXP 9 F concept; LVMH taps Sebastian Suhl for Givenchy CEO post; The future of fashion; New Facebook Timelines will benefit luxury brands.
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Mobile Web: The last temptation of scale
We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.
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