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BMW helps young consumers ReachNow for on-demand mobility – Luxury Daily

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April 13, 2016

Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder

Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder

Top 10 luxury brand digital efforts of Q1
Marketers found ways to share their perspective through service at the beginning of the year with helpful digital platforms that also provided entertainment or subtle promotion.
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Hugo Boss conquers the elements to show off new eyewear
German fashion label Hugo Boss is promoting its eyewear to a new batch of clients with a daring #SkyWalk.
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Westfield London turns hotel suite into point of sale
Shopping center Westfield London is bringing the personal styling experience to affluent travelers with the help of virtual technology.
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Steinway composes global campaign to reach cultured achievers
Piano maker Steinway & Sons is reaching out to cultured consumers through an integrated multichannel campaign that tells the story of its uncompromising dedication to expression.
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Mall of Emirates streamlines Chinese visits in localized app
The Mall of Emirates in Dubai, United Arab Emirates is making shopping easier for Chinese consumers visiting the destination with the launch of a visitors’ application.
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WSJ. Magazine continues brand growth with 19pc luxury paging increase for April
Joining Dior ambassadress and Hollywood superstar Charlize Theron in WSJ. Magazine’s April edition were watchmaker Breguet, Italian fashion labels Tod’s and Bottega Veneta and French apparel brand Hermès.
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BMW helps young consumers ReachNow for on-demand mobility
German automaker BMW is extending its commitment to mobility with the new ReachNow brand.
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Hyper-contextual local ads can help secure an ROI victory
NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace April 11 discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers’ purchasing mindsets.
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Tiffany, Oscar de la Renta, Stuart Weitzman and Aston Martin – Live news
Luxury Daily’s live news from April 12: Tiffany leverages Net-A-Porter’s audience to bring designs to next generation; Oscar de la Renta kicks of bridal season with collector’s edition Barbie; Stuart Weitzman pencils in educational charity via limited-edition heel; Aston Martin propels language of design at Milan Design Week.
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Chinese youth, blue diamonds, LVMH and Michael Kors – News briefs
Today in luxury marketing: Chinese scions’ song: My daddy’s rich and my Lamborghini’s good-looking; Blue diamonds are about to set records at auction; Nixed DKNY Jeans, Marc by Marc lines dented LVMH tallies; Fashion got Michael Kors out into the world. What he saw made him decide to give back.
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Brands must automate mobile native advertising
Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test.
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