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BMW Group Financial Services speeds into mobile with social navigation app
BMW Financial Services has created a mobile application that allows all driving enthusiasts to share driving tips, road trips and best-route information.
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Omega flaunts PGA sponsorship with New York Times placement
Watchmaker Omega is promoting its new sponsorship of the PGA Golf Tournament with interactive advertisements on the New York Times Web site.
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Is Vera Wang extending too far with Zales collaboration?
Fashion house Vera Wang is participating in another collaboration with a mid-level brand, making experts question the brand’s luxury status.
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Perks, family activities highlight luxury hotels for August
Luxury hotels should focus on family travel and emphasize valued amenities to finish the summer on a high-note and increase brand loyalty in August.
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Ralph Lauren goes back to basics with new Denim & Supply brand
Polo Ralph Lauren Corp. is going back to the relaxed, all-American feel of its original lines with its new brand, Denim & Supply Ralph Lauren, first out yesterday.
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Nordstrom, retail stocks and Dior – News briefs
Today in luxury marketing – Nordstrom profits up 20pc; Stocks rally back sharply; Natalie Portman’s new Dior ads.
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5 obstacles to mobile coupon adoption
Although consumers are demanding coupons and deals on their phones in increasing numbers, marketers may not be ready operationally to handle this appetite for their promotions.
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