Chanel pushes necessity in Première watch collection video
French fashion house Chanel is giving consumers a glimpse of its new Première watches through a short film that positions the collection as one that can translate to all occasions.
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Missoni taps digital content movement in site redesign
Many luxury fashion houses are refreshing their Web strategy to overlap content with commerce and are presenting site visitors with much of the engagement below the fold.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Jaeger-LeCoultre targets equestrians with World Breeding Federation partnership
Swiss watchmaker Jaeger-LeCoultre is targeting affluent equestrian and sport horse enthusiasts through a two-year partnership with the World Breeding Federation of Sport Horses.
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BMW flaunts sound system via New York Auto Show QR codes
German automaker BMW is flaunting the Harman Kardon sound system in its vehicles through QR codes on the windows of certain models displayed at the New York International Auto Show.
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Vacheron Constantin pushes craftsmanship through European Artistic Craft Days sponsorship
Swiss watchmaker Vacheron Constantin is pushing its brand values by sponsoring limited-time exhibitions during European Artistic Craft Days April 4-7.
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Frette boosts ecommerce via location-inspired spring/summer catalog
Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.
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Louis Vuitton, Hermès, Dolce & Gabbana and Neiman Marcus – News briefs
Today in luxury marketing – Louis Vuitton launching campaign for Alma Bag; Hermès accuses luxury giant LVMH of stealthy takeover bid; Dolce & Gabbana ordered to cough up $440M; Online to offline: Neiman Marcus promotes online retail with Shanghai runway show.
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Consumer and context with smartphones versus tablets
The delta between consumer time spent with and advertising support of mobile is the largest of any medium.
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