Tod’s diverges from conservative aesthetic for iconic shoe campaign
Italian leather goods brand Tod’s is highlighting its Gommino loafer with an advertising campaign that spans print and digital.
Click here to read the entire article on Luxury Daily

Dior weaves codes and trends together in digital nail polish promotion
French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.
Click here to read the entire article on Luxury Daily

Ssense provides link between shopping and music for brands
Online retailer Ssense has teamed up with London’s System magazine on an ongoing music video series that will stream on its Web site along with related content.
Click here to read the entire article on Luxury Daily

92pc of affluent consumers made online purchase in Q4 of 2013: report
Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.
Click here to read the entire article on Luxury Daily

Jaeger-LeCoultre positions its high-jewelry with couture fashion via runway show
Switzerland’s Jaeger-LeCoultre fêted its latest high-jewelry collection with a fashion show organized by French couturier Alexis Mabille.
Click here to read the entire article on Luxury Daily

BMW encourages Pandora listeners to build an i3 model
BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.
Click here to read the entire article on Luxury Daily

Robb Report introduces healthcare imprint with popular April Car of the Year edition
Ralph Lauren, Ermenegildo Zenga and Barneys New York placed front of the book advertisements in the April “Car of the Year” issue of Robb Report to reflect the fashion sense of affluent men who are interested in automotive coverage.
Click here to read the entire article on Luxury Daily

Kering, Maserati, Strenesse and luxury watches – News briefs
Today in luxury marketing – Kering scoops environmental award; Maserati said to weigh new sports car after orders triple; German luxury fashion house Strenesse files for insolvency; Eleven James – The Rent The Runway of men’s luxury watches.
Click here to read the entire article on Luxury Daily

3 recent market shifts in in-game advertising
The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.
Click here to read the entire article on Luxury Daily