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BMW connects with young consumers via CNN sponsorship on Snapchat – Luxury Daily

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January 29, 2015

Snapchat's Discover

Snapchat’s Discover

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Swiss franc rate likely to affect watchmakers’ bottom line, not consumers’ spend
Industries across Switzerland have been affected by the Swiss National Bank’s lift on the value cap of the Swiss franc, but will this deter affluent consumers from purchasing one the nation’s most popular exports?
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Selfridges accounts for rise in tax-free shopping with new service department
British department store chain Selfridges is responding to the rise of international consumers by organizing a dedicated customer service center inside its London flagship.
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BMW connects with young consumers via CNN sponsorship on Snapchat
German automaker BMW is joining the instant gratification application world by sponsoring CNN’s daily news updates in the new Discover feature on Snapchat.
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Time Inc. attracts luxury advertisers to fashion titles via retail investment
Media group Time Inc. has invested in peer-to-peer ecommerce network Keaton Row to further increase the transactional nature of its publication, InStyle.
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325 Lex paints new marketing picture with commissioned artwork
New York’s luxury real estate prices and art sales both saw an increase in 2014, therefore integrating art into the city’s residences will likely add to the value of both the artwork and property.
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Abercrombie & Kent, Land Rover curate roadtrips
Luxury travel company Abercrombie & Kent and British automaker Land Rover are renewing their partnership to offer guests a refreshed list of seven self-driven, “off the beaten path” trips around the world.
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Fendi, Zegna, Four Seasons and Lamborghini – Live news
Luxury Daily’s live news from Jan. 28 – Fendi fetes Madison Avenue store with celebrity charity project; Zegna captures unconventional suiting in street style series; Four Seasons Boston appeals to families with school break package; Lamborghini breaks hiring record for 2014.
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Expansion, Chanel, BMW and Sotheby’s – News briefs
Today in luxury marketing – The biggest threat to luxury brands’ rapid growth; Chanel, Met Gala face scheduling conflict; Backlash in China over WeChat’s targeted adverts; Sotheby’s to raise charges for art buyers.
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Retailers must embrace in-store pickup
Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.
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