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BMW connects families through in-car app integration – Luxury Daily

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April 20, 2015

Life360 app

Life360 app

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Cloud beats in-house platforms for ecommerce agility, growth: L2
Maintaining an in-house ecommerce platform is highly demanding, making a cloud-based solution the shrewdest move for brands lacking serious cash-flow and a digitally-oriented management team, according to a new report by L2 and Demandware.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Dior captures “urban spirit” of handbag through multifaceted campaign
French couture house Christian Dior is illustrating how its Diorama handbag fits into an modern woman’s wardrobe through digital content.
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Barneys guides consumer gifting with mutichannel registry
Department store chain Barneys New York is easing the gifting process with an updated online registry that blends editorial with increased functionality.
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Veuve Clicquot expands social media presence with Tumblr page
LVMH-owned Champagne maker Veuve Clicquot is sharing a multitude of images with fans on its newly created Tumblr page that will allow the brand to connect with more consumers.
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BMW connects families through in-car app integration
German automaker BMW is appealing to families with the assimilation of the location-sharing application Life360 into its vehicles.
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Fairmont Macdonald looks for stories behind “stolen” hotel items
The Fairmont Hotel Macdonald in Edmonton, Canada, is celebrating its centennial by inviting guests to visit the property April 25 with beloved artifacts or knickknacks taken from past stays.
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Jaguar starts production of entry-level vehicle at Solihull
British automaker Jaguar underwent historic changes this week with the production start of its XE at Solihull, the first Jaguar to be manufactured at the plant.
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Advertisers highlight summer handbags for Tatler’s April edition
Accessories dominated the advertising of the top luxury fashion houses in the April issue of Condé Nast-owned Tatler with many of the brands featuring handbags in their campaigns.
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Top 5 brand moments from last week
Brands showed their tech-savviness, experimenting with immersive digital experiences.
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Chanel, Dolce & Gabbana, Armani and DVF – Live news
Luxury Daily’s live news from April 17 – Chanel lets consumers choose “the one” via limited-edition N°5 packaging; Dolce & Gabbana ushers in spring with exclusive Japanese capsule collection; Armani updates Milan boutique to celebrate 40th anniversary; Diane von Furstenberg named Icon in The Time 100.
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Branded nail polishes, Miami, Ferragamo and Gisele Bündchen – News briefs
Today in luxury marketing – Nail brands evolve as growth slows; Blackstone secures $600M for Miami luxury mall; Ferragamo CEO: Japan may be “one of best markets” in 2015; Gisele Bündchen may not be off the runway just yet.
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Do not fetishize technology without consideration to consumer behavior
What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.
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