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BMW advertises to specific users with customized video content – Luxury Daily

Net-A-Porter is 2016 Luxury Retailer of the Year
Online retailer Net-A-Porter Group is Luxury Daily’s 2016 Luxury Retailer of the Year for its introduction of traditionally ecommerce-averse brands to an online audience.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Kering fosters work-life balance, gender equality with parental leave policy
French luxury conglomerate Kering Group is furthering its advocacy for women’s rights with the introduction of a parental leave policy for all employees globally.
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200 mobile apps, sites leaked personal information last year: report
Mobile security risks remain a serious concern for marketers and consumers alike now that a new report has shown that more than 200 different mobile applications and Web sites were leaking personally identifiable information over the course of the last year.
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Mexico is home to the most second residences owned by US affluents
Affluent consumers from the United States have an average of roughly nine additional homes overseas, mostly in Mexico, the Bahamas and the Caribbean, according to American International Group.
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BMW advertises to specific users with customized video content
Automaker BMW India is hoping to increase attendance at its BMW Festival this year by making a lasting impression through personalized videos that brings individuals into its content.
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Robb Report goes big, small and once-in-a-lifetime in 2016 Ultimate Gift Guide
Chanel, Breguet and Ralph Lauren were among the brands vying for holiday gifting consideration in the December edition of Robb Report.
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Sotheby’s, Stuart Weitzman, Tod’s and DFS Group – Live news
Luxury Daily’s live news from Dec. 14 – Sotheby’s looks to optimize artists’ legacies through new services; Stuart Weitzman portrays sexy point of view in spring ads; Tod’s, Ferrari make craftsmanship comparison to launch co-branded line; DFS Group teams with Alipay to offer mobile commerce incentives.
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Roberto Cavalli, fashion fakes, yachts and Audi – News briefs
Today in luxury marketing – Roberto Cavalli to lay off 50 employees in Florence; Luxury brands amp up fight against fakes and gray market goods in India; Betting on yacht owners to join the on-demand economy; Volkswagen’s bestselling Audi under microscope after EU emissions tests.
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New Google Surveys 360: The good and the bad
Google recently launched Google Surveys 360, integrating new functionality into its analytics suite. The addition allows for better targeting of surveys based on content viewed or actions taken — among other criteria, of course.
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