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BMW’s Mini Financial Services ups mobile engagement with points, rewards system – Luxury Daily

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November 10, 2011

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BMW’s Mini Financial Services ups mobile engagement with points, rewards system
BMW-owned Mini Financial Services released a new mobile application that allows consumers to create profiles to share their favorite driving routes and tips and play games to earn points and rewards.
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Cartier inspires emotion through true love social videos
Jewelry brand Cartier is pulling on consumers’ heart strings with the creation of three short videos and a full-length music video for its “True love has a color and a name” and “How far would you go for love” campaigns that celebrate the spirit of love.
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Tag Heuer cuts Web site response time by 4.3 seconds in Q3: study
Luxury marketers Rolls-Royce and Tag Heuer have posted the fastest Web site response times in the third quarter, giving them an advantage over competitors that may miss transactions due to impatient consumers, according to findings from a study by AlertSite.
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Henri Bendel kicks-off holiday season with first Fifth Avenue window unveiling
New York-based department store Henri Bendel is creating an event around the unveiling of its holiday window display tonight with special performances and a charitable effort aimed to drive end-of-year sales.
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Viking uses Breast Cancer Foundation auction, donations to connect with consumers
Appliance manufacturer Viking Range Corp. joined forces with the National Breast Cancer Foundation to auction a Viking Range Professional Series oven to benefit the foundation.
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Brands get liked on Facebook 1M times per day: ad:tech keynote
NEW YORK – For anyone that has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.
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Jimmy Choo, Barneys and Marc Jacobs – News briefs
Today in luxury marketing – A bijou for Jimmy Choo; A million things will be happening at Barneys’ Gaga workshop; Dakota Fanning’s ad for Marc Jacobs perfume banned in Britain.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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