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BMW’s app: Are you compatibile with an electric car? – Luxury Daily

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April 21, 2011

How to inaugurate a new luxury car showroom: Ask Mercedes-Benz
NEW YORK – German automaker Mercedes-Benz is highlighting customer care and product value with the opening of its new flagship Autohaus in Midtown, Manhattan and demonstrated these facets with an exclusive event that revealed its new concept car for the press April 19.
Click here to read the entire story on Luxury Daily

Bergdorf chooses multichannel approach to announce Fendi partnership
Department store Bergdorf Goodman is partnering with Italian fashion house Fendi for a Fendi Frenzy Facebook contest with a multichannel marketing push.
Click here to read the entire story on Luxury Daily

BMW’s app: Are you compatibile with an electric car?
German automaker BMW is deciphering consumers’ driving habits to determine whether or not they are compatible with an electric car by introducing a mobile application that tracks the miles they drive per day.
Click here to read the entire story on Luxury Daily

Lexus targets tech-savvy affluent consumers via exclusive CNN app sponsorship
Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.
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Rebuilding Japan, LVMH and YSL – News briefs
Today in luxury marketing – Rebuilding Japan: Self restraint threatens recovery; LVMH posts 17pc rise in sales; YSL Touche Eclat campaign by Terry Richardson.
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Customer engagement in a multichannel world: Don’t reinvent the wheel
Reinventing the wheel in the form of separately managed Web sites or apps for every mobile device type is not only costly and complex with the multiplicity of devices, but it is also becoming impossible.
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