Why luxury brands must evolve their media planning and buying strategy
Luxury marketers may be frantically increasing their digital budgets, but they are doing it wrong.
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Bloomingdale’s spurs branded conversation through emoji app
Department store chain Bloomingdale’s is helping consumers express themselves through custom emojis.
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Save the date May 4: Luxury Roundtable: Midyear Review 2016
Please mark your calendar: Luxury Daily will host its Luxury Roundtable: Midyear Review 2016 conference in New York on Wednesday, May 4. Confirmed speakers include senior executives from Rolls-Royce Motor Cars, XOJet, Redfin and the Luxury Institute, among others.
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Van Cleef & Arpels highlights creativity via art fair exhibit
Jeweler Van Cleef & Arpels is showcasing its savoir-faire through an exhibition at The European Fine Art Fair (TEFAF) in Maastricht, The Netherlands.
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Trump resort asks consumers to dig up heirlooms for Mother’s Day contest
Trump International Beach Resort in Sunny Isles Beach, FL is asking consumers to share their love of mom with a recipe contest.
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INYT Luxury Conference to uncover industry’s crucial challenges, hidden opportunities
As suggested by recent Bain & Co.’s recent research, it is a complicated time to be in luxury, as brands are faced with changing technologies, market disruptions and evolving consumer behavior.
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WSJ. Magazine paves way for stylish men with latest issue
Armani, Barneys New York and Louis Vuitton are among the brands seeking the sophisticated male readers of WSJ. Magazine in the publisher’s latest men’s issue.
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How to effectively take advantage of carousel advertising
Instagram and Facebook are leading a mobile advertising revolution with their carousel advertising platforms, but marketers must entice users by weaving a story that makes consumers want to continue scrolling.
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Top 5 brand moments from last week
Across numerous sectors, creativity showed through in unlikely places.
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Asia Week, Peninsula, Porsche and Lanvin – Live news
Luxury Daily’s live news from March 11 – New York fetes Eastern art during Asia Week; Peninsula Beverly Hills commemorates 25 years with silver-themed bash; Porsche, Delta put consumer in driver’s seat through hands-on experience; Lanvin taps couturier Bouchra Jarrar to head women’s collections.
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Harrods, Egypt, hotel mergers and art sales – News briefs
Today in luxury marketing – Michael Ward to step down as managing director of Harrods; Where’s my Mercedes? Egypt’s financial crisis hits the rich; Hotel industry set for more M&A deals after busy 2015; The art market: Sliding sales year on year.
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3 lessons for mobile sites from the 2015 holiday season
Keeping control of a strong user experience is a continual struggle as marketers add new technology and tools to enhance functionality and boost response, because every new element introduces a potential single point of failure.
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