Bloomingdale’s pursues new market segment with in-store scavenger hunt
Department store chain Bloomingdale’s is generating excitement with an interactive shopping experience.
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Bulgari explores snake’s charm throughout history in Roman exhibit
Italian jeweler Bulgari is paying tribute to the enduring symbolism of the snake through an exhibit at the Museo di Roma-Palazzo Braschi.
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Save the date May 4: Luxury Roundtable: Midyear Review 2016
Please mark your calendar: Luxury Daily will host its Luxury Roundtable: Midyear Review 2016 conference in New York on Wednesday, May 4. Confirmed speakers include senior executives from Rolls-Royce Motor Cars, XOJet, Redfin and the Luxury Institute, among others.
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Veuve Clicquot highlights courage and independence with topical strategy
LVMH-owned Champagne house Veuve Clicquot is blending the old and the new to reach a millennial market.
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Focus on analytics and ongoing coaching will improve store performance: report
Despite monitoring store traffic, conversions and related metrics, many retailers have not yet analyzed the connection these factors have with one another, according to a new report by RetailWire.
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Armani Beauty makes personal appeal for World Water Month
Giorgio Armani Beauty is raising awareness for the millions of children who lack access to clean, safe water through a charity campaign.
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Very short video ads have advantage on smartphones: report
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
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Chanel, Gucci, Four Seasons and Mercedes – Live news
Luxury Daily’s live news from March 9 – Chanel taps Willow Smith as brand ambassador; Gucci celebrates culturally eclectic house makeover through art; Four Seasons shows art appreciation with time traveling exhibit; Mercedes-Benz partners with man’s best friend for virtual reality escapade.
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Burberry, Yoox Net-A-Porter, Ferragamo and Nordstrom – News briefs
Today in luxury marketing – Burberry takeover talk eases as light is shed on mystery investor; YNAP sees slightly slower sales growth after strong 2015; Is the Ferragamo family expanding its hotel business to Milan?; The Internet ate Nordstrom’s profits.
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Luxury brands are more vulnerable than ever to crises
It is not something that any company likes to think about, but crisis communications management should be near the top of the to-do list of every luxury brand this year.
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Personalizing real-time experiences on mobile
Just as people can be quick to dismiss impersonal desktop interactions, expectations are higher for a personalized, real-time experience on smartphones. The customer journey is no longer linear. It is a lifecycle.
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