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Top 10 luxury branding efforts of Q3
Luxury brands bolstered ecommerce and fostered compelling in-store experiences in the third quarter of 2014.
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Bloomingdale’s incorporates mobile touchpoints throughout renovated Silicon Valley store
Department store chain Bloomingdale’s is opening its first fully mobile store in Palo Alto, CA, Oct. 10 to appeal to the “digitally sophisticated” tech community in Silicon Valley.
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Euromonitor forecasts luxury goods sales at $405B by 2019
The luxury industry will remain strong in the years to come, asserts Euromonitor International’s latest report.
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Hotel brands rush to harness China’s travel boom: L2
Hotel brands are trying to fill the awareness vacuum in China as many travelers consider international and domestic travel for the first time, according to a new report by L2.
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Ghurka presents relaunched women’s line as long-term travel companion
U.S. leather goods maker Ghurka is introducing its first women’s collection in more than 15 years with a campaign that centers on the relationship between a woman and her handbag.
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Bentley enlivens work commute in social video
British automaker Bentley Motors is stoking interest in its new Mulsanne Speed model with a social video following the vehicle’s debut at the Paris Motor Show.
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Montblanc introduces app to send handwritten digital notes
Germany’s Montblanc is allowing enthusiasts to handwrite on their tablet and send the note to a friend or family member through a new iPad application.
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Louis Vuitton, Prada, The Macallan and Penhaligon’s – Live news
Luxury Daily’s live news from Oct. 8 – Louis Vuitton solidifies status as watchmaker with factory opening; Prada secures raw material supply with historic tannery acquisition; The Macallan shares tasting notes, experience via minimalistic videos; Penhaligon’s builds community awareness through Movember campaign.
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