Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Bloomingdale’s gamifies in-store shopping through Snapchat filters – Luxury Daily

By
September 2, 2016

bloomingdale's snapchatBloomingdale’s gamifies in-store shopping through Snapchat filters
Bloomingdale’s is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.
Click here to read the entire article on Luxury Daily

Hermès gives first-hand look at craftsmanship in Vancouver
French apparel and accessories house Hermès is showcasing the history, dedication to craft and knowledge that goes into its products with an upcoming Canadian exhibit.
Click here to read the entire article on Luxury Daily

Strong followings on Instagram produces brands’ seamless transition to Stories
Barneys New York, Selfridges and Fortnum & Mason are a few of the brands quick to adopt Instagram stories, but many luxury marketers have yet to take on Snapchat.
Click here to read the entire article on Luxury Daily

Fraud attack growth in 2016 poses threat to retailers
As credit card security is a substantial worry for today’s customers, every $10.50 out of $100 of luxury goods is at risk for fraud as per PYMNTS.com’s Global Fraud Attack Index.
Click here to read the entire article on Luxury Daily

Visa, Uber see symbiotic benefits with localized rewards
Visa and Uber are modernizing rewards programs by offering incentives to spend with each platform in a cross-channel loyalty program that keeps the focus on local business.
Click here to read the entire article on Luxury Daily

Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
Click here to read the entire article on Luxury Daily

Berluti, Aston Martin, Tag Heuer and Auctionata/Paddle8 – Live news
Luxury Daily’s live news from Sept. 1 – Berluti confirms Haider Ackermann as creative director; Aston Martin touts brand extensions, collaborations in immersive storefront; Tag Heuer links with Asian Football Confederation to reach global fanbase; Auctionata/Paddle 8 looks toward growth with new executive hires.
Click here to read the entire article on Luxury Daily

Anya Hindmarch, Indonesia, superyachts and New York real estate – News briefs
Today in luxury marketing – Anya Hindmarch on attack mode for global growth; Indonesia’s luxury goods market flatters to deceive; The greening of superyachts; Another sign Manhattan real estate is feeling the pain.
Click here to read the entire article on Luxury Daily

Luxury Daily will not publish Monday, Sept. 5
Luxury Daily will not publish on Monday, Sept. 7, in observance of Labor Day. Enjoy the holiday weekend!
Click here to read the entire article on Luxury Daily

Call for nominations: Luxury Women to Watch 2017
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2017. Nominations accepted through Sept. 23.
Click here to read the entire article on Luxury Daily

How 6 apps took their technologies mainstream
The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique.
Click here to read the entire article on Luxury Daily

Advertisers must get over match rates in digital advertising
By focusing too much on match rates and the deceptive value of instant results generated from a matched set, marketers are actually standing in their own way, preventing the next big wave in targeting cross-screen audiences from taking off.
Click here to read the entire article on Luxury Daily

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply