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Bloomingdale’s connects with NBC in augmented reality, in-store campaign – Luxury Daily

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September 8, 2011

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Bloomingdale’s connects with NBC in augmented reality, in-store campaign
Luxury department store chain Bloomingdale’s is partnering with the television network NBC aiming to draw consumers in-store with an augmented reality mobile application.
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Mulberry offers entire collection for first time with New York flagship addition
British retailer Mulberry opened its largest and third retail location in New York Sept. 6, and for the first time will offer its entire collection in-store in the United States.
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Missoni uses TV commercials to reach mass audience for Target line
With only one week until the release of the Missoni for Target collection, the mass merchandiser and Italian designer have upped their marketing to now include a television commercial.
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Mercedes, Derek Lam team up to find “it” girl during Fashion’s Night Out
German automaker Mercedes-Benz has named American designer Derek Lam as the Mercedes-Benz Presents designer, a move that will further integrate the automaker with on-the-edge design and style.
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Nielsen accredited to rate digital campaigns by MRC
The Media Rating Council has accredited research and information company Nielsen with the ability to measure overnight reach, frequency and gross ratings for Internet display and video advertising.
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Richemont, Fashion Week and Galliano – News briefs
Today in luxury marketing – Richemont sales rise on increased Asian demand for jewelry; Fashion Week’s impact, by the numbers.
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Home trends influence the luxury market
There is no denying the effect that the economy has had on luxury markets in the last few years, but one aspect that has not been looked at as much is the U.S. perception of real estate value and how that has changed the way people shop.
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