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Bloomingdale’s builds CRM through mobile calls to action – Luxury Daily

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March 7, 2012

Facebook Timeline positions Burberry, Louis Vuitton as storytellers
The new Facebook Timeline feature is being used by storied luxury labels including Burberry, Louis Vuitton, Tiffany & Co. and Lexus as a storytelling device for their fanbases.
Please click here to read the entire story on Luxury Daily

Savile Row’s Gieves & Hawkes hops the pond to expand customer reach
Savile Row tailor Gieves & Hawkes is bringing its made-to-measure and custom-made apparel and accessories to United States consumers with a trunk show in New York and Chicago this month.
Please click here to read the entire story on Luxury Daily

Bloomingdale’s builds CRM through mobile calls to action
Department store chain Bloomingdale’s is aiming to build brand loyalists through mobile calls-to-action in a print campaign in the April edition of Condé Nast’s Vanity Fair magazine.
Please click here to read the entire story on Luxury Daily

TV tablet usage expected to total three hours per month by 2014: study
With more consumers watching mobile television on their tablets, the devices are poised to make a splash in TV consumption by 2014, according to a new report from Juniper Research.
Please click here to read the entire story on Luxury Daily

Aston Martin, Gucci, Chinese economy and Chanel – News briefs
Today in luxury marketing – Mobiado releases Grand Touch Aston Martin mobile phone; In China, sobering signs of slower growth; Charlotte Casiraghi’s first Gucci campaign; Chanel ups the luxe.
Please click here to read the entire story on Luxury Daily

Key mobile commerce lessons learned from eTail West
By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.
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