Super buyers identified as powerful luxury shopping group: Forrester
A new report from Forrester Research details the emergence of three new customer groups including the super buyer – shoppers who may be the most useful to marketers since they have high income and are likely to impulse shop.
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Bloomingdale’s ignites in-store Hot event with mobile, social additions
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event under a partnership with Microsoft that could boost its appeal to a younger audience.
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Louis Vuitton showcases classic monogram via personal brand stories
French label Louis Vuitton is bringing attention to the history of its classic monogram pattern in a video series that depicts well-known personalities discussing their experiences with the print.
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Bentley bolsters awareness, charity efforts via Concours of Elegance sponsorship
British automaker Bentley Motors is increasing its presence among affluent consumers through its role as the main sponsor of the inaugural Windsor Castle Concours of Elegance at the Castle next month.
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BMW boosts CSR via national parks initiative
BMW of North America is raising awareness for the all-new X1 by driving a vehicle to parks, beaches, forests and other recreational areas across the U.S. and asking consumers to fuel a $120,000 donation via Facebook.
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The Plaza channels New York culture via Fashion Week package
Fairmont Hotels & Resorts’ The Plaza hotel in New York is channeling the energy for the upcoming Fashion Week by offering an exclusive package and a chance to meet a designer marketed primarily through a combination of digital and partnership efforts.
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Tiffany, John Galliano, China and BMW – News briefs
Today in luxury marketing – Tiffany has luxury of time; Galliano stripped of Legion of Honor; China’s luxury appetite a boon for Scotland; BMW battles to retain dominance in luxury market.
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Avoid this $47M mobile marketing mistake
Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?
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