Jimmy Choo bolsters brand unity by featuring Nicole Kidman in cruise collection
Footwear label Jimmy Choo is targeting affluent women likely to travel this holiday season by pushing its latest cruise 2014 collection via social media and an email campaign.
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Tiffany, Swarovski, Cartier clinch top three finish: L2
Tiffany & Co., Swarovski and Cartier muscle their way to the top of L2’s “2013 Digital IQ Index: Jewelry and Watches,” but an era of increased digital receptivity is emerging as 28 percent of brands ranked as gifted or genius.
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Armani targets affluent marathon runners via email blast
Italian label Giorgio Armani is scouting out local athletic events to pique consumer interest in its EA7 sportswear collection through a timely email blast sent in the days leading up to the Nov. 3 New York City Marathon.
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Bloomingdale’s balances selfies with beauty tips in Instagram contest
Department store chain Bloomingdale’s is letting fans determine the best selfie shot from its #BloomieSelfie Instagram contest to increase participation and spread awareness of the campaign.
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Ralph Lauren fetes 30th anniversary via home collection microsite
U.S. label Ralph Lauren is celebrating the 30th anniversary of its home collection with a microsite dedicated to the philosophy and craftsmanship behind its interiors.
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Ritz-Carlton Kapalua shares Thanksgiving with emergency personnel
The Ritz-Carlton Kapalua, HI, is increasing its community outreach efforts alongside its traditional celebrations this holiday season as a way to show its commitment to the local culture.
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Prada, Tesla, Bloomingdale’s and Karl Lagerfield – News briefs
Today in luxury marketing – Prada signs license deal with Coty for Miu Miu perfume from 2015; Now you can drive your Tesla from San Diego to Vancouver — for free; Tony Spring to succeed Michael Gould at Bloomingdale’s; Curvy women file lawsuit against Karl Lagerfeld.
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3 steps for a successful mobile holiday season
This holiday season millions of shoppers will engage in showrooming as they search for information to guide them in their purchase decision.
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