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Blancpain broadens brand magazine appeal via interactive app – Luxury Daily

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March 1, 2013

Lettres du Brassus iPad edition

Is US hiatus for Fashion’s Night Out a setback for luxury marketers?
Meant to spark interest in shopping after the United States’ economic downturn, Fashion’s Night Out ultimately took the exclusivity out of the luxury shopping experience.
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Fendi livens up spring/summer collection via mini film
Italian fashion house Fendi is showcasing the modern notes of its spring/summer 2013 collection in a light-hearted video by creative director Karl Lagerfeld.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Rolls-Royce secures future talent through education initiative
Rolls-Royce Motor Cars is securing the future of its craftsmanship and the vehicle manufacturing industry through a school program in Britain.
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Blancpain broadens brand magazine appeal via interactive app
Swiss watchmaker Blancpain is engaging watch enthusiasts and broadening its audience through a new interactive iPad application for its lifestyle-focused magazine.
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Four Seasons delights guests with International Women’s Day offers
Four Seasons Hotel, Baku, Azerbaijan, is attracting guests with a series of special offers throughout the hotel to celebrate International Women’s Day.
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Louis Vuitton, Zegna push menswear in second M magazine issue
Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.
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Karl Lagerfeld, Dior, luxury vs. tech goods and India – News briefs
Today in luxury marketing – Karl Lagerfeld’s retail push; Jennifer Lawrence on Dior ads; Are tech toys the new luxury goods?; India to tax rich, luxury cars.
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Mobile apps and the year of adaptation
With the continued high demand for mobile applications, marketers, retailers and developers in 2013 will be faced with many challenges and opportunities, mostly associated with new devices or new versions of existing devices.
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