Dior redefines fragrance application for consumer exploration boost
French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.
Click here to read the entire article on Luxury Daily

Saks gives fresh take on the modern woman in fall beauty catalog
Department store chain Saks Fifth Avenue is helping define the fragrance that speaks to consumers’ “inner essence” through the retailer’s fall beauty catalog.
Click here to read the entire article on Luxury Daily

Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EST.
Click here to read the entire article on Luxury Daily

Blade runs crosstown helicopter service to bypass papal gridlock
With both Pope Francis and the United Nations General Assembly in New York Sept. 25, crowdsourcing helicopter charter brand Blade is responding to consumer demand with a special service.
Click here to read the entire article on Luxury Daily

BMW comes under fire amid fears of widespread emissions cheating
German automaker BMW is seeing its stocks slip amidst speculation that its vehicles do not comply with emissions regulations.
Click here to read the entire article on Luxury Daily

Veuve Clicquot captures employee savoir-faire in episodic film
LVMH-owned Champagne brand Veuve Clicquot is profiling a number of its employees in a video series that celebrates the talents behind a flute of bubbly.
Click here to read the entire article on Luxury Daily

Luxury hotels have trouble delivering consistent experience globally: report
A new study on consumer satisfaction, with a concentration on luxury hotels and resorts, reveals surprising rankings for some of the most well-known brands.
Click here to read the entire article on Luxury Daily

Canadian real estate boom extends beyond stock market drop
Real estate sales in major Canadian cities have grown tremendously this year and will continue to do so, according to a market report by Sotheby’s International Realty Canada.
Click here to read the entire article on Luxury Daily

Mobile’s significant influence on in-store sales overlooked by many retailers: Deloitte
Holiday sales are expected to grow more slowly overall this year even as mobile’s influence continues to gain, meaning that retailers with the strongest smartphone strategies could be the season’s biggest winners.
Click here to read the entire article on Luxury Daily

Berluti, De Beers, London Fashion Week and Ritz-Carlton – Live news
Luxury Daily’s live news from Sept. 24 – Berluti pays homage to evolution of patina in store windows; De Beers instills women’s self-confidence through portrait series; Which brands had the highest social media engagement during London Fashion Week?; Ritz-Carlton Marina del Rey fetes 25 years with ’90s bash.
Click here to read the entire article on Luxury Daily

Ferragamo, Vertu, Hong Kong and superyachts – News briefs
Today in luxury marketing – Michele Norsa grows Ferragamo via consistency and detail; Vertu credits Apple for luxury technology going mainstream; Hong Kong greets China’s luxury brands; What the billionaires want on their superyachts.
Click here to read the entire article on Luxury Daily

Making the most of mobile 2FA
As we move more of our personal data to the cloud, the risk of exposure to cyber criminals, and with it the relevance of 2FA, increases.
Click here to read the entire article on Luxury Daily