Big brands hone in on Android to unlock mobile’s creative potential
Red Bull and Priceline are among a handful of brands that are taking advantage of the growing creative opportunities with Android applications as marketers begin to pour more money into the operating system.
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Q&A: Omni Hotels’ CMO views mobile content as catalyst for bookings
Omni Hotels & Resorts is unveiling new mobile and Web sites this summer that will take a decidedly different approach than other hotel brands by packing in lifestyle-driven content to eventually churn out bookings.
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Agency profile: Fetch testifies for mobile’s evolution from campaign afterthought to centerpiece
London-based agency Fetch has been spreading out across the globe with offices now in San Francisco, Berlin and a site in Hong Kong on the way.
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Dior weaves codes and trends together in digital nail polish promotion
French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.
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