ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Big brands acquire mobile talent; smaller brands seek alternatives – Mobile Marketer

Click here to sign up for Mobile Marketer for free

Big brands acquire mobile talent; smaller brands seek alternatives
Retailers including Nordstrom, Kroger and Walmart are filling the mobile-talent vacuum by reaching into their own pocketbooks and acquiring companies that come equipped with a wealth of  mobile expertise.
Please click here to read the entire story on Mobile Marketer

Google’s mobile search gains jeopardized by need for streamlined experiences
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
Please click here to read the entire story on Mobile Marketer

Tory Burch’s labeled Fitbit fitness bands attract the fashion forward
Fashion label Tory Burch has designed a collection of signature fitness products for fitness tracking device company FitBit to give the products a fashionable edge. 
Please click here to read the entire story on Mobile Marketer

Digital knowledge gap affects a third of business leaders: survey
Although more than half of business leaders place digital strategy and data analytics high on their agenda, a third see themselves as having weak or no capabilities in that area, according to a survey by the Consumer Goods Forum and KPMG International.
Please click here to read the entire story on Mobile Marketer

Cosmopolitan Magazine widens range with multi-platform video service CosmoBody
Hearst Corporation’s women’s magazine Cosmopolitan accompanies the launch of a mobile-optimized Web site alongside a multi-platform fitness video channel CosmoBody, available on a mobile application upon subscription, in attempt to broaden the brand’s reach.
Please click here to read the entire story on Mobile Marketer

Milken Institute eases learning for health administration students via new app
The Milken Institute School of Public Health at George Washington University unveiled a mobile application for health-administration students that leverages a mobile device’s camera, video and push notification capabilities to build user engagement.
Please click here to read the entire story on Mobile Marketer

Blue Jackets cater to connected fans with Wi-Fi upgrade
The Columbus Blue Jackets’ installation of Wi-Fi at Nationwide Arena will give the hockey club’s fans high-speed wireless connectivity on any mobile devices in the arena, boosting fan engagement with the sport.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free