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Better push notifications needed as messaging becomes fundamental to connected devices: Forrester – Mobile Marketer

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September 23, 2015

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Better push notifications needed as messaging becomes fundamental to connected devices: Forrester
With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
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Shoe Carnival steps into beacon marketing via mobile wallet offers
In a significant step forward for its mobile local strategy, Shoe Carnival recently optimized its store location pages for mobile, driving a 200-percent increase in on-page interactions, and began testing mobile wallet offers to connect with shoppers via beacons.
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Hampton by Hilton targets weekend adventurers with mobile social campaign
Hilton’s mid-priced Hampton chain is celebrating consumers who look for adventure on the weekends, a segment identified by internal research, with a new social media contest and mobile-optimized aggregation site.
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Univision mobilizes telenovelas for real-time fan engagement
Spanish-language network Univision is offering fans of its telenovelas a unique experience via a mobile application enabling users to interact with their favorite shows in real time.
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