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Best practice for luxury department stores using QR codes – Luxury Daily

May 5, 2011

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Experts have predicted a possible $275 billion spend on luxury goods in 2011, an 8 percent growth from last year’s $255 billion, according to a new study from Bain & Co.
French apparel and accessories designer Lanvin is going back to its roots to woo mothers with the launch of its pricey new children’s line for little girls, which reportedly will cost more than 10 times the amount of other childrenswear.
Barneys New York is joining the ranks of luxury department stores such as Bergdorf Goodman, Bloomingdale’s and Neiman Marcus that are using QR codes to engage consumers and drive in-store or mobile traffic.
A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
Today in luxury marketing – Luxury brands stake out new department store turf; Angelina Jolie replaced by Kate Winslet for St. John; Kenneth Cole reports loss; SpendingPulse reports luxury sales up 10pc in April.
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