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Best Buy, Taco Bell prove YouTube stars’ cachet among millennials – Mobile Marketer

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Best Buy, Taco Bell prove YouTube stars’ cachet among millennials
Brands such as Best Buy and Taco Bell are tapping YouTube celebrities to appear in their social media and mobile video advertisements, finding lucrative marketing potential with younger consumers and the back-to-school season.
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Q&A: American Express banks on mobile to recruit top-notch digital talent
American Express is working diligently to offer a slew of mobile features for anyone applying for an open position, including the ability to refer a friend via LinkedIn, to conduct an interview with prewritten questions on mobile and the use of gamification modules for some interviews.
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DC Shoes’ mobile success no pipe dream with viral motorbike video
Footwear manufacturer DC Shoes Company is reaping the benefits of viral marketing with a sponsorship of a YouTube video that has taken off on social media, promoting its merchandise and securing a positive brand image with its fans.
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