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Best Buy, Facebook focus on next generation of mobile experiences – Mobile Marketer

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March 5, 2013

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Best Buy, Facebook focus on next generation of mobile experiences
Best Buy and Facebook are readying the next generation of mobile experiences and crafting more contextual and useful experiences designed to drive loyalty.
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7-Eleven, Home Depot and JCPenney take mobile, social efforts to the next level
7-Eleven, Home Depot, JCPenney and The Coffee Bean & Tea Leaf are building up their mobile and social efforts and incorporating location into the mix to drive consumer engagement.
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L’Oreal’s Redken boosted salon finder search traffic by 519pc year-over-year via mobile
Since L’Oreal’s Redken launched its mobile site and incorporated Google mobile ads into its strategy, the percentage of total salon searches coming from smartphone devices leapt to 23 percent – a 519 percent increase year-over-year.
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Smartphone shipments outnumber feature phones worldwide as adoption skyrockets: IDC
In a sign of the growing role that smartphones are playing on a global basis, research firm IDC forecasts that more smartphones will be shipped worldwide than feature phones for the first time in 2013.
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Library of Congress responds to White House statement on unlocking mobile phones
The Library of Congress responded to The White House’s position on making unlocking of mobile phones legal. No ice – rules are rules.
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