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Berluti activates WeChat contest to fast-track footwear awareness – Luxury Daily

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August 4, 2016

Michael Kors’ Kendall II sunglasses; produced by Luxotica

Michael Kors’ Kendall II sunglasses; produced by Luxotica

Facebook preferred over YouTube for digital video campaigns: report
Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a new report from Trusted Media Brands.
Click here to read the entire article on Luxury Daily

Berluti activates WeChat contest to fast-track footwear awareness
French menswear house Berluti is introducing its Fast Track footwear to Chinese consumers through a contest exclusive to WeChat.
Click here to read the entire article on Luxury Daily

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
Click here to read the entire article on Luxury Daily

Bulgari gives children a hand via star-studded campaign
Italian jeweler Bulgari is showing its attention and support of Save the Children through a single symbolic gesture.
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Stamp duty dragging London real estate market, Brexit fuels price corrections
Prime real estate prices continue to fall in London, with -1.5 percent growth in July, according to Knight Frank.
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Bright outlook for luxury eyewear in Middle East: report
The eyewear market is turning its sights to the Middle East for growth, according to a new report by Transparency Market Research.
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DFS Group tells personal stories to spur loyalty program enrollment
LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.
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Tatler tackles “knotty topic” of children’s education in annual live event
Condé Nast’s Tatler is bringing its insider knowledge of the British school system to a live audience with the second edition of Tatler Schools Live.
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Rolls-Royce gets carbon fiber makeover from design houses
British automaker Rolls-Royce Motor Cars is getting an aesthetic overhaul from automotive designers to meet consumers’ personalized wishes.
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Ferragamo, Louis Vuitton, Look Good Feel Better and Dior – Live news
Luxury Daily’s live news from Aug. 3 – Ferragamo ushers in new CEO alongside H1 profits; Louis Vuitton unveils new packaging in historic shade; Beauty brands reinstate patients’ confidence at Beauty Editors Day; Dior opens Atlanta boutique as city becomes affluence hub.
Click here to read the entire article on Luxury Daily

LA’s Museum of Contemporary Art, the Americas, LVMH and Tesla – News briefs
Today in luxury marketing – Los Angeles’ Museum of Contemporary Art draws Chloé, Margiela, Céline and more; Don’t underestimate the Americas opportunity; Louis Vuitton chief to lead LVMH’s private equity business in Australia; Tesla executive calls competitor cars “appliances.”
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Impossible for large media companies to innovate?
There are plenty of obstacles that limit our industry’s potential to drive true innovation, from technology limitations to contract provisions. However, individual and collective mindsets – including the idea of “Well, it’s just the way we do things” – are among the biggest.
Click here to read the entire article on Luxury Daily

Italy now leads France as luxury travelers’ “in” place: Is terrorism a factor?
While Italy’s top hotels in its favorite cities and exclusive resorts have always commanded premium prices in season, Paris and the French Riviera were always top of the league in overall pricing and appeal for the ultra-high-net-worth traveler.
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