Retailers can be powerful players in neighborhood development, says Future Laboratory exec
NEW YORK – Net-A-Porter’s social commerce application The Net Set is representative of the direction that media is heading towards, according to executives from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.
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Experience, emotion key to luxury consumers’ hearts for foreseeable future
NEW YORK – Now in the “turbulent teens” of the 21st century, luxury consumers are changing their mindset, forcing brands to evolve along with them, according to an executive from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.
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Reaching new consumers means revamping marketing strategy
NEW YORK – Retailers are behind on adapting to 21st century changes to consumer behavior, but current trends offer a clear view of what modifications can be made to succeed, according to The Future Laboratory strategists at the U.S. Retail and Luxury Futures Forum 2015 on Oct. 21.
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Bergdorf Goodman, W magazine grant consumers “dream closet” through Bitmoji
Mobile application Bitmoji is getting a high-fashion makeover with the introduction of luxury apparel collections to its avatar creation platform.
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Women neglected by marketers despite making two-thirds of household purchases
Brands in the apparel, personal care and footwear sectors are among the best at marketing to affluent women, according to research by Luxury Institute.
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St. Regis New York uses ereaders to let consumers glimpse at history
St. Regis Hotel New York is letting its bookish patrons peak into the building’s past.
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Mobile will have unprecedented impact on holiday shopping, except for payments
While mobile’s influence on holiday shopping will reach unprecedented levels this year both online and in-store, the impact of mobile payments is likely to be insignificant – except for retailers catering to higher income brackets.
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New technologies, consumers demand updated in-store experience
NEW YORK – According to speakers from Future Laboratory at the Retail and Luxury Futures Forum 2015, millennials’ coming-of-age and entrance into the luxury market has caused new trends in retail to emerge to meet consumer demands.
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Tag Heuer, Barneys, Dior and Fendi – Live news
Luxury Daily’s live news from Oct. 21 – Tag Heuer serves Singapore with tennis match event; BARNEYS TK; Dior outlines its transformative “look” for photography tome; Fendi to show that sun “sets” in Rome.
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Apple Watch, Bloomingdale’s, conglomerates and Porsche – News briefs
Today in luxury marketing – Apple Watch is killing Swiss watches faster than expected; Bloomingdale’s says “aloha” to Hawaii; Why isn’t there an Italian LVMH?; Porsche manipulation trial kicks off amid VW emissions mess.
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SuperYachters’ social media platform is perfect example of what not to do in social
Social media to ultra-high-net-worth individuals is not fun. They tend to like to stay among their peers, not out of snobbery, but for the ability to interact with people that do not need something from them.
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Increase conversion by removing friction in mobile user experience design
Increasing conversion in mobile experiences takes more than competitive prices and great customer service. It also requires designs that remove friction for people using a site or application.
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