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Ralph Lauren showcases digital magazine in New York Times mobile takeover
American lifestyle brand Polo Ralph Lauren has bought out a solo sponsorship of The New York Times iPad application in September with content including streaming and embedded video and commerce from Ralph Lauren magazine.
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Luxury brands falling to the wayside of mass retailers online: National Retail Federation
Luxury brands are missing the mark when it comes to online retail and falling behind mass retailers in consumers’ minds, according to a survey by Stores magazine.
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Bergdorf puts designer shoes on the map with Shoes About Town social media campaign
Neiman Marcus-owned department store Bergdorf Goodman is using the Instagram photo application to increase awareness of the retailer’s shoe salon offerings and updated mobile app.
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Mercedes hypes dealership pride with Facebook-backed charity campaign
German automaker Mercedes-Benz is giving its U.S. dealerships a halo effect by allowing them to donate $25,000 to local, national or international charities with a Facebook competition.
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Travel + Leisure celebrates 40th birthday, jump in ad pages with global bazaar
American Express Publishing’s Travel + Leisure magazine is celebrating its 40th anniversary and record number of advertising pages with a global bazaar and party in New York, and is spreading the word via print and digital marketing.
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Hermes, BMW, Helmut Lang and Gaultier – News briefs
Today in luxury marketing – Hermes documentary Will premiere on the Sundance Channel Sept. 10; BMW’s U.S. sales rise, outselling Mercedes.
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Why a mobile CRM strategy is key
It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.
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