Ferragamo weaves founder’s history into fairy tale film
Italian footwear and accessories label Salvatore Ferragamo is telling the story of the brand’s eponymous founder through a fantastical short film showing the designer as a child.
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Digital enhances beauty product experience remotely and in-store
Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touchpoints into campaigns and through in-store interactions.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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No deluge of diffusion brands in 2014
As luxury brands look to tap into new consumer segments to gain greater market shares around the world in 2014, they should be wary of setting up too many diffusion lines.
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Four Seasons Bangkok experiments with Charcuterie pop-up
Four Seasons Hotel Bangkok is testing the culinary preferences of local residents and travelers with a pop-up Charcuterie Room for three months beginning Jan. 20.
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Ralph Lauren continues its Olympic partnership to reach a younger, athletic audience
U.S. apparel brand Ralph Lauren heightened its association with the United States Olympic team with a video featuring a select group of athlete brand ambassadors.
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Bergdorf promotes resort collections over post-holiday sales on The Cut
New York department store Bergdorf Goodman is looking to shake the winter blues by promoting resort collections that adhere to current fashion trends with a mobile advertisement on New York magazine’s fashion-focused blog The Cut.
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Luxury consumers, luxury brands, US retail and Audi – News briefs
Today in luxury marketing – High rollers in a buying mood; Luxury brands eye trends for 2014; Scarred US consumers a hard sell for traditional retail; Audi thinks driving a luxury car is like losing your virginity — and urges abstinence.
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Making SMS a fashionable option for brands
SMS can be the boring three-pack of cotton knee-highs, plopped loosely in an indistinguishable bin which people barely take notice.
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