Oscar de la Renta’s brand extensions to hook millennials, promote brand longevity
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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Tiffany touts ‘20s-inspired jewelry lines as “The Great Gatsby” hits theaters
Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.
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Bentley fetes Le Mans wins with limited-edition vehicles
Bentley Motors is showcasing its racing history with six limited-edition models that are featured on a new microsite.
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Bergdorf promotes “Scatter My Ashes” via mobile ad
New York department store Bergdorf Goodman promoted its 2013 documentary film “Scatter My Ashes at Bergdorf’s” through an advertisement on The Cut’s mobile site.
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Clive Christian, Ulysse Nardin target Aston Martin aficionados in brand magazine
Clive Christian, Ulysse Nardin and other luxury advertisers are targeting Aston Marin aficionados in the brand’s newly relaunched magazine.
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Harry Winston, John Galliano, China and luxury home trends – News briefs
Today in luxury marketing – Nayla Hayek becomes CEO Of Harry Winston; Vanity Fair lands John Galliano interview; China’s anti-corruption campaign is masking the real causes of the luxury slowdown; The new luxury kids’ rooms.
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3 tips for mobile expense management
If you are reading this, you probably work for a marketing agency or in a marketing role for your company. Like me, you are likely on the road a lot and working after-hours from home. Your life is already very mobile.
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