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Bergdorf Goodman uses Facebook to choose face of fall ad campaign – Luxury Daily

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June 14, 2011

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Bergdorf Goodman uses Facebook to choose face of fall ad campaign
Bergdorf Goodman’s 5F fall advertising campaign will be driven by a current social media initiative that has consumers interacting with the department store’s Facebook page to pick a lucky model.
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Ritz-Carlton, J.P. Morgan Chase partner for new credit card
The Ritz-Carlton hotel chain has issued a new luxury rewards credit card through banking giant J.P. Morgan Chase and Co. to help build loyalty among frequent guests and expose the brand to new consumers.
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Rolex, Golf Digest tap mobile apps for 100 Greatest Golf Courses franchise
Swiss watchmaker Rolex and Golf Digest will unveil three new applications this month as the newest addition to the duo’s 100 Greatest Golf Courses franchise.
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Remy, Chinese women splurging, Thom Browne and W magazine – News briefs
Today in luxury marketing – Rémy brings spirit of luxury back to town; In China, women begin splurging and Thom Browne signs eyewear license.
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Personalizing the retail experience via mobile
As retailers begin to implement mobile technology to enhance the in-store experience, they should consider new ways to engage with consumers.
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