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Bergdorf Goodman showcases designer versatility in mobile ad – Luxury Daily

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June 1, 2015

Bergdorf Goodman promotional image

Bergdorf Goodman promotional image

Intricately curated experience key to shopping center success
Digital may have plateaued in its cannibalization of in-store sales, setting forward-looking shopping centers up to capture a large portion of the retail market.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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93pc of US HNW consider themselves financially secure: report
High-net-worth individuals aspire to fulfilling lives independent of their wealth, desiring to make a difference and impact on their communities and the world through talent and work, according to a new report by Bank of America’s U.S. Trust.
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Luxury brands tap celebrity children as new brand representatives
A cultural obsession with celebrities has led many luxury fashion and accessories houses to collaborate with brand ambassadors who can use their large followings of fans to bring attention to the brand name and its latest products.
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Brioni helps consumers suit up for summer with swimwear video
Italian menswear brand Brioni is expanding awareness for its lesser-known beachwear with a sunny poolside social video.
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Flexjet redefines brand in digital realm with Web site redesign
Fractional jet ownership company Flexjet unveiled a new Web site that immerses the consumer in images and video to create an integrated digital experience.
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Bergdorf Goodman showcases designer versatility in mobile ad
New York retailer Bergdorf Goodman is looking to clear up excess stock with a mobile advertisement on New York magazine’s blog The Cut for a designer sale.
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BMW merges with consumer lifestyles for new 3 Series film
German automaker BMW is enhancing the release of its new 3 Series Sedan and Touring models through a launch film that demonstrates the vehicles as part of everyday life.
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W magazine’s May edition highlights relationship between art and fashion
Advertisements for intricate jewelry and artistically designed handbags from brands such as Buccellati, Balenciaga and Van Cleef & Arpels occupied prominent positions in the May issue of Condé Nast-owned W magazine.
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Top 5 brand moments from last week
Who knows how many FIFA executives would have flown in Mercedes-Benz’ new VIP aircraft cabins?
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Jimmy Choo, Canali, Gucci and Georg Jensen – Live news
Luxury Daily’s live news from May 29 – Jimmy Choo touts posh pooches with user-generated content; Canali shows entrepreneurial sweet spot in 200 Steps series; Gucci’s Chime for Change encourages social change via hackathon; Georg Jensen partakes in tribute to female designers using archival imagery.
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Armani, Valentino, luxury hospitals and diamond sales – News briefs
Today in luxury marketing – Giorgio Armani logs another year of growth; The secret of Valentino’s success revealed; Meet the man who plans to open India’s first luxury hospital chain; Wealthy Chinese head abroad to buy diamonds without scrutiny.
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How brands can get the most out of their video content for mobile
In the United States alone, the number of mobile video viewers is pushing 200 million, which justifies the nearly $1.5 billion that brands spent on mobile video advertising in 2014.
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