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Bergdorf Goodman puts The Cut readers in a summer state of mind – Luxury Daily

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May 14, 2015

Bergdorf landing page

Bergdorf landing page

Brands sharpen ties between luxury, cinema for Cannes Film Festival
Luxury houses such as Christian Dior and Chopard are rallying together to celebrate the 68th Cannes Film Festival through initiatives honoring their cinematic ties and the industry as a whole.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Chloé captures je ne sais quoi of Chloé Girls in latest video effort
French fashion label Chloé is showing what all Chloé Girls have in common through a new social video narrated by an unseen storyteller.
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Frette revamps Web site to showcase brand lifestyle online
Italian linens brand Frette is furthering its digital strategy with the relaunch of its Web site that is designed to bring the in-store shopping experience to an online environment.
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Bergdorf Goodman puts The Cut readers in a summer state of mind
Department store Bergdorf Goodman is aiming to direct the summer fantasies of female consumers through a mobile advertisement on New York magazine’s blog The Cut.
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Shangri-La Sri Lanka focuses on environment prior to opening
Shangri-La’s Hambantota Resort & Spa has yet to open in Sri Lanka, but it is already making an impact by planning ahead for World Elephant Day in August with a crafty challenge that encourages recycling and reusing discarded materials for art.
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Douglas Elliman steps up support of athletes, entertainers
Real estate brokerage Douglas Elliman is demonstrating its commitment to the sports and entertainment industries with a newly created division tasked with catering to clients from these elite spheres.
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Ferrari adds entertainment value to new Milan store
Italian automaker Ferrari opened a new Simulator Center at its Milan store to offer consumers a chance to get behind the wheel of a racecar during their visit.
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High-end fragrance strips create aromatic guide in Vogue’s May edition
Advertisers from fashion to fragrance and personal care looked to outfit readers from head to scent in the May issue of Condé Nast’s Vogue.
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Loewe, Ralph Lauren, Tag Heuer and Luxury Collection – Live news
Luxury Daily’s live news from May 13 – Loewe makes leather pottery in artistic project; Ralph Lauren assists in scent selection with Fragrance Bar; Tag Heuer caters to jetsetters with temporary Saint-Tropez boutique; Luxury Collection compiles concierge knowledge in latest book.
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Fashion shows, Ferragamo, Audi and private jets – News briefs
Today in luxury marketing – Fashion houses hit the road; China still purrs for Ferragamo’s luxury goods; Audi unveils ultralight bicycle with a car’s price tag in Japan; Private jet travel takes off.
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After Mobilegeddon, focus on site search for mobile-friendliness
In its “Spotlight on Modern Retail 2015,” the National Retail Foundation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.
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