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Channel conflict is biggest challenge for watch, jewelry brands
Luxury watch and jewelry brands typically opt for third-party retailers, but many are opening their own monobrand boutiques. The problem lies in whether or not brands can forge relationships with their retail partners while still creating a brand culture for customers.
http://www.luxurydaily.com/channel-conflict-is-biggest-challenge-for-watch-jewelry-brands/
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Bergdorf Goodman partners with Zite to offer brand-specific content
New York-based department store Bergdorf Goodman upped its mobile offerings through new digital content styled Bergdorf Goodman Vision in Zite’s mobile application.
http://www.luxurydaily.com/bergdorf-goodman-partners-with-zite-to-offer-brand-specific-content/
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Lexus keeps crown in dealership customer satisfaction: JD Power
Toyota Corp.’s Lexus continues to hold the customer satisfaction title at its dealerships, according to a recent report by J.D. Power and Associates.
http://www.luxurydaily.com/lexus-keeps-crown-in-dealership-customer-satisfaction-jd-power/
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Tatler strikes out aspirationals via ultra-luxe ads
Where most luxury publications focus on celebrity endorsement to sell space, Condé Nast’s Tatler magazine is moving towards creating a luxury lifestyle image by carefully selecting only high-end brands and images in its April issue.
http://www.luxurydaily.com/tatler-strikes-out-aspirationals-via-ultra-luxe-ads/
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Chanel continues Facebook promotion of online magazine
French fashion label Chanel is continuing the promotion of its online magazine Chanel Makeup Confidential through its Chanel Love Letters Facebook campaign.
http://www.luxurydaily.com/chanel-continues-facebook-promotion-of-online-magazine/
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Ralph Lauren launches new fragrance line with Facebook quiz
Lifestyle brand Ralph Lauren released a quiz on its Facebook page earlier this week to promote its new fragrance collection, The Big Pony Collection for Women.
http://www.luxurydaily.com/ralph-lauren-launches-new-fragrance-line-with-facebook-quiz/
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Hugo Boss, Louis Vuitton, mobile apps and Marc Jacobs – News briefs
Today in luxury marketing – Hugo Boss net surges 54 percent; Louis Vuitton acquires Léman Cadran; New iPad prompts app tweaks by developers; Could Louis Vuitton-Marc Jacobs be the next Savage Beauty?
http://www.luxurydaily.com/hugo-boss-louis-vuitton-mobile-apps-and-marc-jacobs-news-briefs/
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
http://www.luxurydaily.com/inviting-opinion-pieces-on-luxury-marketing/
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