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Bergdorf Goodman courts both genders with simultaneous Departures ads – Luxury Daily

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March 10, 2015

Spring Manolo Blahnik pumps at Bergdorf Goodman

Spring Manolo Blahnik pumps at Bergdorf Goodman

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National Apprenticeship Week prompts brands to promote programs
National Apprenticeship Week in the United Kingdom gives many brands the chance to introduce or promote their apprenticeship programs and raise awareness about the benefits of apprenticeships for businesses, individuals and the economy.
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Vogue Festival creates buzz with newsworthy designers
British Vogue is drumming up interest in its upcoming festival with the announcement of fashionable speakers who found themselves in the headlines many times this past year.
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Nordstrom supports global community with charitable capsule collection
Department store chain Nordstrom is looking to make an impact on women’s lives with a capsule collection of apparel and accessories developed with Piece & Co.
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Dolce & Gabbana evokes texture of its rich fabrics for matte lipsticks
Italian fashion label Dolce & Gabbana is enveloping womens’ lips in full-bodied reds with its first matte lipstick collection.
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Town Residential updates image with Web site, advertisements
New York real estate firm Town Residential is rebranding itself with a new Web site and multi-media marketing campaign that will highlight its unique approach and commitment to customer service.
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Omega looks toward solar energy to explore its pioneering spirit
Swiss watchmaker Omega is flying into the future through its partnership with Solar Impulse, an environmental project whose goal is to circumnavigate the globe using solar power alone.
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Bergdorf Goodman courts both genders with simultaneous Departures ads
Retailer Bergdorf Goodman is reaching out to male and female readers of Departures with gender-specific advertisements.
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Fashion paging sees 55pc increase in WSJ. magazine’s March menswear issue
To reach a discerning male reader, leading menswear brands such as Giorgio Armani and Louis Vuitton promoted their latest collection in the March Men’s Style issue of WSJ. magazine.
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Instagram wades into performance advertising with carousel ads that extend brand story
Popular photography application Instagram is foraying into the world of performance advertising by introducing clickable links and carousel ads that offer deeper content and a story feel.
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Buccellati, Lagos, Penhaligon’s and Valentino – Live news
Luxury Daily’s live news from Mar. 10 – Buccellati looks to gain social followers with Pinterest contest; Lagos sees management shifts; Penhaligon’s smells daffodils this spring; Valentino live streams Paris Fashion Week.
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South Korea, Russia, Michael Kors and Swarovski – News briefs
Today in luxury marketing – With BMWs common in Gangnam, Koreans splurge on Bentleys, Maseratis; Russian recession weighs on luxury goods sales; Michael Kors hosts charity luncheon for the Boys’ Club Of New York in Palm Beach; The business of being Swarovski.
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Ad agencies, consultancies react to the Apple Watch
Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?
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