Burberry leads digital fashion pack for third straight year: L2
More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
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Print catalogs still hold power to captivate consumers
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Barneys creates holiday .gif guide to appeal to younger consumers
U.S. department store chain Barneys New York took its gift guide into Tumblr territory with a series of Graphics Interchange Format or GIF animations featuring holiday products.
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Dolce & Gabbana expands Sloane Street presence with children’s store
Italy’s Dolce & Gabbana is appealing to the fashion-forward families of London by opening its third Sloane Street boutique that carries children’s clothing and accessories.
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Lanvin takes consumers on set with new video
French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video’s making.
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Bentley dabbles in holiday spirit with 24-day Twitter campaign
Bentley Motors is jostling for a share of its fans’ harried attention during the holiday season with a Twitter campaign that highlights exclusive media content.
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Michael Kors creates exclusive collection for Gwyneth Paltrow’s Web site
U.S. fashion designer Michael Kors partnered with his friend Gwyneth Paltrow on an exclusive collection for the actress’s lifestyle Web site goop.com.
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Tag Heuer fetes 2013 McLaren collaboration with $14K watch
Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.
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NetJets flys in force to Art Basel Miami
Berkshire Hathaway’s NetJets is sending around 200 flights in and out of the Art Basel Miami Beach show Dec. 5-8 for its customers who will stay in the brand’s expanded private lounge.
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Chanel, Loro Piana, Lexus and Macallan – News briefs
Today in luxury marketing – Chanel acquires first tannery to secure luxury bag supplies; Antoine Arnault named chairman of Loro Piana; Lexus splits with Germans, shuns sub-$30K luxury cars; That’s the spirit: Macallan whisky to open a new $160M distillery.
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Inviting nominations for the 2013 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Key tips for a mobile-first approach to marketing
Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.
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