Luxury brands must allocate more budget to online advertising: panelist
Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers.
Please click here to read the entire story on Luxury Daily

Gilt Groupe CEO: Beautiful presentation is key for ecommerce success
NEW YORK – Luxury retailer Gilt Groupe is targeting consumers via rich media and personalized email campaigns, according to an executive who spoke at Advertising Week’s The “Collaborative Alliance” session.
Please click here to read the entire story on Luxury Daily

Bentley connects with elite auto enthusiasts via iPad app
Volkswagen Group-owned Bentley Motors Ltd. is targeting ultra-affluent mobile users with the launch of an iPad-optimized version of its Pure Bentley branded journal.
Please click here to read the entire story on Luxury Daily

Donna Karan Collection pushes sales with ecommerce site
Donna Karan has launched its first two ecommerce sites, Donna Karan Collection and DKNY.
Please click here to read the entire story on Luxury Daily

Lack of standard interactive ad units drowning out online ad spend: IAB
The lack of an industry-standard interactive, rich-media ad unit has dissuaded luxury marketers from making more significant investments in online advertising.
Please click here to read the entire story on Luxury Daily

Godiva mobile revenue up 57pc since January: Shop.org panel
GRAPEVINE, TX – Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.
Please click here to read the entire story on Luxury Daily

Tag Heuer, Milan Fashion Week and Virgin Hotels – News briefs
Today in luxury marketing – Tag Heuer plans to double watch stores in India as luxury demand increases; Technicolor chic in Milan.
Please click here to read the entire story on Luxury Daily

What does the future of display advertising look like?
Google is investing heavily in display advertising, claiming the space is about to go through its biggest and most important revolution in history.
Please click here to read the entire story on Luxury Daily

Please click here to sign up for Luxury Daily for free