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Bell & Ross aims for mcommerce via QR code placement – Luxury Daily

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July 11, 2013

Bell & Ross mobile-optimized site

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Hermès captivates fans in digital jewelry symphony
French leather goods and scarves maker Hermès is captivating fans in a digital campaign with a symphonic video inspired by the brand’s new silver jewelry collection.
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Top 10 luxury brand social videos of Q2
Luxury marketers used creative ways to tell their brands’ story through videos that engaged consumers on an emotional level during the second quarter of 2013.
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Nordstrom, Saks most digitally adept luxury retailers: L2 Think Tank

Department stores Nordstrom and Saks Fifth Avenue are ranked as the most digitally progressive retailers because of their large size and ecommerce options, according to a new report from L2 Think Tank.
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Bell & Ross aims for mcommerce via QR code placement
Watchmaker Bell & Ross is taking its print advertisement to the next level by placing a QR code on the page to allow consumers who are interested in the product to find more information and purchase products from their mobile devices.
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Mandarin Oriental, Bangkok fetes 20 years via spa packages

Mandarin Oriental, Bangkok is celebrating its 20-year anniversary by offering an exclusive spa package at the Oriental Spa now until the end of October.
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Tiffany, Clive Christian show off home decor in interior-themed Architectural Digest
Tiffany & Co., Clive Christian and Bernhardt lead a band of home design advertisers that likely signals a resurgence in home decor interest in Architectural Digest.
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Burberry, Versace, BMW and Moncler – News briefs
Today in luxury marketing – Burberry retail revenue gains 21pc in Q1; Versace’s new designer collaboration with K-Way; BMW sees China as top market this year on smaller cities; Moncler prepares itself for December flotation-sources.
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