Tom Ford creates omnichannel shopping experience with ecommerce site
U.S. fashion label Tom Ford has added another direct operated store to its 98 retail locations in the form of a new ecommerce feature on its Web site.
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British brands point to heritage with Mother’s Day promotions
A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.
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Beauty marketers turn to Instagram to stoke product awareness
As social media matures, marketers increasingly turn to each of the major platforms with distinct purposes in mind.
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Swarovski links with international bloggers to boost fashion appeal
Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand’s jewelry collection for spring.
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Krug Champagne redefines tasting notes with orchestra event
French Champagne house Krug is celebrating its annual Grande Cuvée blend with a live tasting event in London that marries the sound of Champagne bubbles and live orchestra music.
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Bugatti launches Veyron model program at Techno Classica to improve value
French automaker Bugatti is launching a Bugatti-certified program at Techno Classica March 26-30 to ensure the quality of Veyron models on the market.
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Balmain times mobile ad to benefit from Rihanna news
French fashion house Balmain is playing off the buzz surrounding its spring campaign model Rihanna with an ad on Vogue’s mobile Web site.
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Dolce & Gabbana, Luxottica, luxury watchmakers and bespoke automobile pricing – News briefs
Today in luxury marketing – State prosecutor asks for dismissal of Dolce, Gabbana charges; Wearable technology fashion: Google Glass to receive makeover from Luxottica Group; Watchmakers look to bespoke design to court the super-rich; Sticker shock from the options sheet.
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3 key mobile optimization considerations for brands
When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”
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