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Top 10 luxury advertising efforts of 2014
Luxury brands took risks with their advertising efforts this year, casting themselves as the villains or putting non-models front and center in a fashion campaign.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Beauty marketers spent 23pc more on digital in 2014: report
Increasingly, beauty brands are making investments in digital, simultaneously retaining or reducing their spend in traditional print media, according to a new report by L2.
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Etro speaks to free-spirited consumers with holiday vignettes
Italian lifestyle brand Etro is inspiring consumers with a serialized holiday campaign centered on an eccentric party of friends.
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Apple Pay’s growth increases pressure on retailers to jump on board
Apple Pay continues to add more partners, including a number of new banks, which will drive perceived value for consumers and encourage more banks as well as retailers to jump on board.
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Top 5 brand moments from last week
Last week brands sought to entertain through playful stories told by characters that may not be immediately associated with luxury.
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Burberry, Net-A-Porter, Savelli and Kenzo Parfums – Live news
Luxury Daily’s live news from Dec. 19 – Burberry strengthens ties to Asia with Beauty Box concept store; Net-A-Porter pushes Porter subscriptions as first anniversary nears; Savelli continues work with Gemfields for ruby-encrusted smartphones; Kenzo Parfums stops traffic with decorated Flower bus.
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Gift wrapping, Russian homebuyers, luxury and jewelers – News briefs
Today in luxury marketing – Unboxing day: It’s how gifts look on the outside that counts; Russians quit London luxury homes as only super-rich stay; What’s the future of luxury?; Jewelers go straight to miners as diamonds wane.
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Synching mobile payments and loyalty programs
It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either – redeeming offers and earning loyalty currencies, all of it will happen seamlessly.
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