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Beacons will conquer travel marketing in 2015 despite privacy concerns – Mobile Marketer

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January 9, 2015

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Beacons will conquer travel marketing in 2015 despite privacy concerns
Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight.
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Travel industry shows rest of pack how to leverage mobile data
The travel industry is setting itself apart from the pack in its ability to leverage mobile data to drive customer engagement, loyalty and satisfaction, according to a report from Forbes Insights and Turn.
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AccuWeather storms into wearables with Android Wear app
A new AccuWeather mobile application that allows hyper-local weather forecasts to be checked with a glance at an Android Wear smartwatch brings together a demand for fast information with up-to-the-minute forecasts for an exact location.
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Dunn-Edwards brushes up mobile strategy with color-matching app
Color brand Dunn-Edwards Paints is attempting to stay competitive in the digital paint sector with its new InstaColor mobile application and ColorView rendering tool, which allow users to test paint swatches on uploaded photos of their rooms.
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