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Beacon messages cause drop in app use when overdone: report – Mobile Marketer

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September 22, 2014

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Beacon messages cause drop in app use when overdone: report
New research being released today shows that marketers risk a 313 percent drop in application use when more than one beacon message is delivered per location.
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Marketers should not forget older smartphone models in rush to new software
While much fewer smartphone users are operating iPhone 3 and 4 models, upgrading to iOS 8 can cause some troubleshooting and mismatched efforts that marketers may be trying to put in front of their consumers.
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Quaker taste tests augmented reality to drive cross-channel engagement
Quaker Oats Company is tapping Blippar’s augmented reality capabilities to drive online engagement among its customers.
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Ad Council brings mobile strategy to PSAs
The Ad Council is partnering with mobile communications firm Mobile Commons to develop mobile strategies and texting programs for its public service advertisements to reach and interact with wider audiences.
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