Michael Kors breaks into millennial culture via new Kors Collaboration
Michael Kors is looking to form a deeper connection with millennials by tapping into the culture and lifestyle of the demographic through the third installment of Kors Collaborations that features British model, musician and DJ Amber Le Bon.
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Anya Hindmarch marries runway, digital via Anyagrams campaign
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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BCG, Belstaff, Donna Karan, Douglas Elliman, Four Seasons, Graff diamonds, Ipsos MediaCT, luxury, luxury marketing, Luxury Roundtable: State of Luxury 2013, Marketing, Michael Kors, Multichannel, Wall Street Journal
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Prada’s Miu Miu pushes spring/summer collection with dramatic short film series
Prada-owned Miu Miu is pushing its spring/summer collection with a dramatic short film series that features portraits of its models showing off the new line.
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Barneys triggers mcommerce via New York Times mobile ad
Department store chain Barneys New York is boosting its mobile commerce efforts through an advertisement placed on The New York Times’ mobile site.
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Gemfields boosts brand awareness via Mila Kunis ambassadorship
Colored-gemstone maker Gemfields is raising awareness for the brand among affluent and aspirational consumers through a multichannel campaign with feature film and television actress Mila Kunis.
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Patek Philippe, Bulgari contribute to Architectural Digest’s 8.5pc ad page increase
Patek Philippe, Land Rover, Bulgari and Bottega Veneta kick off the new celebrity-focused March issue of Architectural Digest that boasts cover stars Sir Elton John and his partner David Furnish.
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Chloé, Karl Lagerfeld, Reed Krakoff and Mercedes – News briefs
Today in luxury marketing – Go for broke at the new gorgeous Chloé boutique in SoHo; Karl Lagerfeld watches launch this month; First Lady wears Reed Krakoff; Daimler extends Zetsche as CEO as Bernhard to run trucks.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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