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Barneys teams with stationer for digital twist on hand-written notes – Luxury Daily

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November 24, 2014

Connor at Barneys

Connor at Barneys

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Louis Vuitton taps Frank Sinatra for animated wish list
French leather goods maker Louis Vuitton is encouraging guests to create a holiday wish list through an animated section of its Web site.
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Selfridges looks to older generations to revamp campaign
British department store Selfridges is weaving a different tale this January with a spin on its usual “Bright Young Things” campaign by removing the age limit and welcoming talents of an older generation.
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Krug aligns with charitable cause with wine festival guest spot
LVMH-owned Champagne maker Krug is presenting attendees of the Naples Winter Wine Festival with the rare opportunity to learn about the brand’s cuvées in a tasting seminar led by its cellar master.
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Four Seasons highlights experiences in holiday gift card push
Four Seasons Hotels and Resorts is aiming to swell traffic in 2015 with an updated holiday gift card campaign.
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Barneys teams with stationer for digital twist on hand-written notes
Department store chain Barneys New York is collaborating with engraved stationer Connor for a digital interpretation of bespoke stationery.
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Jaguar Land Rover simplifies in-car technology, opens R&D center
British automaker Jaguar Land Rover is stepping up its efforts to present drivers with the best possible in-car technology system.
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Astley Clarke ensures return gift guide visits through contest element
British jeweler Astley Clarke is broadening its reach for the holiday season through a seven-day giveaway that leads up to Cyber Monday Dec. 1.
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Net-A-Porter, Hermès, Lexus and Tatler – Live news
Luxury Daily’s live news from Nov. 21 – Richemont said considering Net-A-Porter IPO; Hermès shows personality with handshake tutorial; Toyota recalls 422K Lexus vehicles for fuel leak; Tatler uncovers lifestyles of society personalities with TV documentary.
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Chanel, Versace, luxury watches and Sotheby’s – News briefs
Today in luxury marketing – Chanel’s empire reaches London; Versace’s new girl: Eros Pour Femme; What lies behind the price of luxury timepiece; Sotheby’s CEO Ruprecht to step down after Loeb fight.
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Inviting nominations for the 2014 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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