LVMH’s new lawsuit for Hermès means reputations at stake
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton filed another lawsuit June 4 against a manger at family-owned Hermès, which deepens the legal battle between the two and signifies that the reputation is at stake.
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Barneys targets social-savvy men via new Instagram account
Department store chain Barneys New York is targeting social-savvy male consumers through a new account on mobile-social application Instagram that is solely dedicated to its men’s collections.
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Regina Baglioni teases $18,000-per-night suite with video series
Baglioni Hotels’ Regina Baglioni, Rome, is triggering consumer interest in its new Roman Penthouse Suite that will open later this month through a four-part video series.
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McLaren boosts fan connection via new inside-access Web site
British sports car manufacturer McLaren Automotive is boosting fans’ connection to the brand with a new Web site that offers an insider’s look through videos and other digital content.
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YouTube’s mobile fortunes take-off as smartphone content consumption grows
YouTube’s mobile advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets.
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Kering, Nordstrom, Selfridges and Mercedes – News briefs
Today in luxury marketing – China is the new test market for luxury; Nordstrom details Canadian plans; Selfridges smash and grab: Two arrested after axe raid; Mercedes-Benz introduces illuminated three-pointed star emblems.
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Mobile Marketer’s Classic Guide to Mobile Creative
Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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