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Barneys shifts in-store strategy with mobile connectivity – Luxury Daily

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December 23, 2011

Courtesy of Barneys New York

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What does Bernard Arnault want with Hermès?
LVMH Moët Hennessy Louis Vuitton’s courtship of leathergoods maker Hermès is not a secret, nor is it subtle. Conglomerate chairman Bernard Arnault claims his motive is not to take over Hermès, but if this is true, what exactly is it that he wants?
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Barneys shifts in-store strategy with mobile connectivity
New York-based retailer Barneys New York is shifting its in-store strategy by using mobile devices to find inventory, ring up purchases and store customer information.
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David Yurman promotes holiday gift guide through digital ads
Jeweler David Yurman is promoting its holiday gift guide through a shoppable banner advertisement on InStyle.com.
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SMS offers direct route to affluent consumers in face of marketing overload
SMS messaging offers a way for luxury marketers to directly reach consumers and contact them immediately with unique and tailored messages that stand out in today’s over-branded society.
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AKQA chief: 2012 will mark end of Apple’s domination in mobile
While Apple will continue to be successful in 2012, next year will mark the end of the company’s era of mobile domination, according to Tom Bedecarre, CEO of AKQA.
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Luxury children’s lines, Isaac Mizrahi and retail stocks – News briefs
Today in luxury marketing – Luxury brands seek success with high-end children’s lines; Mizrahi inks men’s license; Europe’s markets on the rise; Barneys cancels online holiday orders, offers sincere apologies.
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Luxury Daily will not publish on Monday, Dec. 26
Luxury Daily will not publish on Monday, Dec. 26, in observance of Christmas. We will resume publication on Tuesday, Dec. 27.
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Mobile marketing misses of 2011
Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases.
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