Barneys shifts in-store strategy with mobile connectivity – Luxury Daily
Please click here to sign up for Luxury Daily for free
What does Bernard Arnault want with Hermès?
LVMH Moët Hennessy Louis Vuitton’s courtship of leathergoods maker Hermès is not a secret, nor is it subtle. Conglomerate chairman Bernard Arnault claims his motive is not to take over Hermès, but if this is true, what exactly is it that he wants?
Please click here to read the entire story on Luxury Daily
Barneys shifts in-store strategy with mobile connectivity
New York-based retailer Barneys New York is shifting its in-store strategy by using mobile devices to find inventory, ring up purchases and store customer information.
Please click here to read the entire story on Luxury Daily
David Yurman promotes holiday gift guide through digital ads
Jeweler David Yurman is promoting its holiday gift guide through a shoppable banner advertisement on InStyle.com.
Please click here to read the entire story on Luxury Daily
SMS offers direct route to affluent consumers in face of marketing overload
SMS messaging offers a way for luxury marketers to directly reach consumers and contact them immediately with unique and tailored messages that stand out in today’s over-branded society.
Please click here to read the entire story on Luxury Daily
AKQA chief: 2012 will mark end of Apple’s domination in mobile
While Apple will continue to be successful in 2012, next year will mark the end of the company’s era of mobile domination, according to Tom Bedecarre, CEO of AKQA.
Please click here to read the entire story on Luxury Daily
Luxury children’s lines, Isaac Mizrahi and retail stocks – News briefs
Today in luxury marketing – Luxury brands seek success with high-end children’s lines; Mizrahi inks men’s license; Europe’s markets on the rise; Barneys cancels online holiday orders, offers sincere apologies.
Please click here to read the entire story on Luxury Daily
Luxury Daily will not publish on Monday, Dec. 26
Luxury Daily will not publish on Monday, Dec. 26, in observance of Christmas. We will resume publication on Tuesday, Dec. 27.
Please click here to read the entire story on Luxury Daily
Mobile marketing misses of 2011
Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases.
Please click here to read the entire story on Luxury Daily